Assignment 5.1 | Understand the requirements of working to a brief
In this report I will be covering the base requirements that must be met when working to a brief as well as covering specific requirements that are necessary to meet more detailed briefs. I will first begin by defining what a brief in the media sector is and then I will also be using real life examples of each brief to give a detailed overview on why briefs as a entire concept are used in the media sector. Briefs in the media sector are used for a variety of reasons. As you read this report you will discover each of the eight main briefs described in detail. This report will be describing why briefs are used and what the key purpose of them are. Examples of purposes of briefs include: cementing staff to hours or pay.
Briefs in the media sector are assignments with rules and guidelines that are designed for a specific use or purpose in order to explicitly layout all necessary information for all parties involved. This would include the employer and the employee or contractor as the different groups involved. Briefs are used everywhere in the media industry to establish ,in a legal contract, all parties involved. Briefs are used for all types of media, from television set designs all the way to magazine cover art.
Briefs in the media sector are assignments with rules and guidelines that are designed for a specific use or purpose in order to explicitly layout all necessary information for all parties involved. This would include the employer and the employee or contractor as the different groups involved. Briefs are used everywhere in the media industry to establish ,in a legal contract, all parties involved. Briefs are used for all types of media, from television set designs all the way to magazine cover art.
When reading a brief it is important to pay attention to every detail. Details that are not properly looked at could pose as threats to completing a project. This is critical to complete and if not done correctly the receiver of the brief may miss critical information that could inconvenience the project later in the production stage. After reading the brief you can begin to question whether you as the employee or the contractor have the right equipment and whether you meet all of the requirements of the brief including the special requirements if there are any. It is imperative to do this as coming up with a list of parts of the brief that you are not happy with allows you to have room for the negotiating part of the brief that can follow.
Competition brief
This brief involves the public in order to receive ample ideas for a suggestion for a specific service or product idea. There is often an incentive for the public to get involved. This very commonly is a a prize for first place. The prize could be an award or a payment of money. Anyone can apply for a competition and as a result less money is spent on the production of the product or service by production team. The production team, after the competition, would have a wealth of different ideas to choose from.
Numbered sections from the brief below:
1. This section gives details to potential readers about when the event is to be arranged. This is helpful for those audience members who might want to book tickets for the venue in advance.
2. This section announces why the competition is happening.
3. This section outlines what is involved in this competition.
4. This section shows the requirements that must be met in order to enter the competition.
5. This section highlights the time that the competition will begin and when the competition will end.
6. This section talks about how each entry will be judged in three categories and who it will be judged by. What happens to the winner also happens in this section.
Tender brief
This brief is similar to a competition brief but rather than being open to the general public, this brief is open to outside companies. After receiving the brief companies come to pitch to the clients to view for the work. The best will then be given the chance to be hired and work for the client.
Below is an example of an annotated tender brief by Shetlandart:
Commission brief
A commission brief is used for a client to commission a company to fulfil a set task or service without needing the client to hire permanent employees. This allows the client to go straight to the their company of choice and when the company is finished with the task in written about in the brief, the company would no longer be needed.
Below is an outline for a commission brief. This would be the first page of the brief and so allows the company that decides to use the template, the ability to alter the basic information to suit the client. An example of the information that could be altered would include: the clients name, age and address. In the following pages of the information the content of the brief would also be able to be altered.
Contractual brief
A contractual brief is commonly used within businesses to tie an employee to certain specifics within the brief. Specifics an employee could be fixed to include, the amount of pay the employee would receive, deadlines that must be met and job requirements for that specific role the employee plays within the company or business. This brief is set out in a professional manor and will need a signature from the employee and the client to confirm that every specific in the brief will be met.
The example below is an acting contract between the actor and Numero Uno Pictures.
Co-operative brief
A co-operative brief is used when two or more companies are contracted to work on the same assignment. This can be done for a number of reasons. The first is multi-skilling a term used for when one company lack the skills to complete an assignment on their own, another is when the deadline is too short for one company to complete the project alone and so using another company would help speed up the process. The final reason for using a co-operative brief is to brain storm ideas. If a company has been given free rain on the project by the client but is not sure what to create then they may call in a second company to help with the idea process.
Informal brief.
This brief is often a short piece of text or email that is used to request someone to do a portion of work for the employer. A informal brief doesn't have to be written and can just be a verbal agreement. This is most often seen when dealing with friends, family or very little money. This brief can include informal language and as a result can have grammatical errors. Below is an example of this type of brief. The introduction is less formal as Steve uses "Hey" rather than "Dear" or other similar terms. Following that there is no introduction but instead the writer asks immediately for what he would like done. Steve uses terms such as "ASAP" and "I need" to show the time frame that Paul has for the job. These terms would not be used in a formal brief as it could be argued that the terms are unprofessional. This does not necessary matter for these two people as it seems like they are close friends. This is further demonstrated by how Steve ends the email, using the phrase "Thanks mate!"
Competition brief
This brief involves the public in order to receive ample ideas for a suggestion for a specific service or product idea. There is often an incentive for the public to get involved. This very commonly is a a prize for first place. The prize could be an award or a payment of money. Anyone can apply for a competition and as a result less money is spent on the production of the product or service by production team. The production team, after the competition, would have a wealth of different ideas to choose from.
Numbered sections from the brief below:
1. This section gives details to potential readers about when the event is to be arranged. This is helpful for those audience members who might want to book tickets for the venue in advance.
2. This section announces why the competition is happening.
3. This section outlines what is involved in this competition.
4. This section shows the requirements that must be met in order to enter the competition.
5. This section highlights the time that the competition will begin and when the competition will end.
6. This section talks about how each entry will be judged in three categories and who it will be judged by. What happens to the winner also happens in this section.
Tender brief
This brief is similar to a competition brief but rather than being open to the general public, this brief is open to outside companies. After receiving the brief companies come to pitch to the clients to view for the work. The best will then be given the chance to be hired and work for the client.
Below is an example of an annotated tender brief by Shetlandart:
Commission brief
A commission brief is used for a client to commission a company to fulfil a set task or service without needing the client to hire permanent employees. This allows the client to go straight to the their company of choice and when the company is finished with the task in written about in the brief, the company would no longer be needed.
Below is an outline for a commission brief. This would be the first page of the brief and so allows the company that decides to use the template, the ability to alter the basic information to suit the client. An example of the information that could be altered would include: the clients name, age and address. In the following pages of the information the content of the brief would also be able to be altered.
Contractual brief
A contractual brief is commonly used within businesses to tie an employee to certain specifics within the brief. Specifics an employee could be fixed to include, the amount of pay the employee would receive, deadlines that must be met and job requirements for that specific role the employee plays within the company or business. This brief is set out in a professional manor and will need a signature from the employee and the client to confirm that every specific in the brief will be met.
The example below is an acting contract between the actor and Numero Uno Pictures.
A co-operative brief is used when two or more companies are contracted to work on the same assignment. This can be done for a number of reasons. The first is multi-skilling a term used for when one company lack the skills to complete an assignment on their own, another is when the deadline is too short for one company to complete the project alone and so using another company would help speed up the process. The final reason for using a co-operative brief is to brain storm ideas. If a company has been given free rain on the project by the client but is not sure what to create then they may call in a second company to help with the idea process.
Informal brief.
This brief is often a short piece of text or email that is used to request someone to do a portion of work for the employer. A informal brief doesn't have to be written and can just be a verbal agreement. This is most often seen when dealing with friends, family or very little money. This brief can include informal language and as a result can have grammatical errors. Below is an example of this type of brief. The introduction is less formal as Steve uses "Hey" rather than "Dear" or other similar terms. Following that there is no introduction but instead the writer asks immediately for what he would like done. Steve uses terms such as "ASAP" and "I need" to show the time frame that Paul has for the job. These terms would not be used in a formal brief as it could be argued that the terms are unprofessional. This does not necessary matter for these two people as it seems like they are close friends. This is further demonstrated by how Steve ends the email, using the phrase "Thanks mate!"
Formal brief
Many types of briefs can be formal as well as being another type of brief. A formal brief outlines the specifications of a product or service in a well set out and structured manor. The image below is an analysed example of this brief.
Negotiated brief
Similarly to how a brief can be either formal or informal, any brief can be negotiated to an extent. This rule gives power or leeway to the employee or company being hired, and allows them to potentially change parts within the brief itself to suit their capability. An example of a reason for a brief being adapted or negotiated with the client would be if the period of time given for the service was too short.
Below is an example of an annotated negotiated brief.
References:
Below is an example of an annotated negotiated brief.
References:
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